Tuesday, February 5, 2013

" A crummy commercial? Son of a BITCH ......"

" You want me to teach you something? Here's a lesson for ya....give up. Just quit. Because in this life, you can't win. Yeah, you can try, but in the end you're just gonna lose, big time, because the world is run by the Man."- Dewey Finn "School of Rock"
     Of course I didn't sincerely believe a defeated, Dewey Finn when he advised a classroom of impressionable juveniles to "just quit". He was only speaking out of frustration with the inability to see beyond his current circumstance. Dewey was losing the day to day battle with "The Man" for his artistic soul. Naturally, when we feel we are giving up or losing a part of our true identity we feel dejected. When you lose hope you lose everything. That's a fact. Every one of us has moments whether you are a musician, web designer, car dealer or cubicle monkey ( cubicle warrior is preferred) when you feel discouraged. You start to imagine everything in life revolves solely or un-souly around money. The idea, imagination, content, design or meaning loses importance.

      My online journal is my respite from the previous eight to twelve hours in pursuit of earning money. Surviving. There are many websites that allow writer's to ink out a little cash by drawing an audience to their forum. In order to do this you have to be willing and able to seduce your reader. You have to entice them to click on your web page. You start to feel dirty, creepy and deceptive like the Child Catcher from "Chitty Chitty Bang Bang", "Here we are children. Come and get your lollipops. Get your ice cream, cherry pie, cream puffs, treacle tarts..all free today."

      Honestly, that dude scared the hell out more than any other movie character in the history of my cinemaship. (I know that's not a word but this is MY blog kiddie-winkies)

     So the more "tastefully" controversial the subject matter the more people will want to click on your page. What clever advertising techniques would best lure a guaranteed audience to visit? How could I incorporate all of the enticing subjects into one article? Top five or ten lists work pretty well. Admit it, we all read them no matter the subject. What are the Top Nine Most Unique Soap Flavors? It exists. Look it up. You would click on the link and read it because it's quick. You are curious and like everyone else you are losing your attention span. After researching for about ten minutes, I discovered the top five online lures are religion, sex, money, gun violence and dogs. If we added celebrities, fake tans, dieting, sports and perfectly straight white teeth we would have our "top ten" obsessions in American media. Despite knowing what's trite and trendy Dewey Finn just wanted to rock. Despite knowing what manipulates and persuades I just want to write. So for those about to rock or write.. I salute you.

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